Sales in the United Kingdom fell by 12% in January 2025, despite the fact that the total number of new electric vehicles in Europe was a record. Sales in France fell by 63%, in the Netherlands - 42%, and even in the largest US market, California, the drop was 12%.
2024 was the first year for Tesla when annual car deliveries decreased. In the UK, the company dropped from second place in electric vehicle sales in January 2024 to seventh in January 2025.
Polls show that many potential buyers have given up on considering Tesla because of Elon Musk's actions, his political activism, and ties to the Donald Trump administration.
At the same time, the number of competitive offers is growing, which directly affects the company's sales.Nevertheless, Ben Nelmes, head of the NewAutoMotive research team, notes that the drop in Tesla sales is not due to Elon Musk's political activity, but to the fact that the company has not introduced new popular models since the launch of the Model Y in 2020. Meanwhile, competitors, including Chinese electric car manufacturers, have been steadily launching new cars.