Due to the unstable situation with TikTok in the US, many platforms are trying to attract users, including Elon Musk's X. The social network formerly known as Twitter has a new video feed similar to TikTok.
you better not be making a dedicated video tab when I get home
— X (@X) January 20, 2025
me: pic.twitter.com/ZbmLBmSbDp
So far, the innovation will be available only to users in the United States, where, despite the resumption of TikTok's work, it is still impossible to download the application from Google Play or the App Store, and it is also impossible to create a new account.
The new tab will be displayed in the bottom bar, next to the Grok notification and chatbot icon. Users will be able to quickly access the entire stream of the most popular videos on the platform.
X is not the only social network trying to capitalize on TikTok's ban in the United States. One of the platform's main competitors, the social network BlueSky, has also received a separate feed for vertical videos.
In its turn, Meta is trying to lure users of another service blocked in the US, CutCap, with its new video editing application Edits.