Google is undoubtedly the most popular search engine in the world, accounting for more than 90% of all search traffic. However, this figure recently dropped to below 90% for the first time in 10 years, according to Android Authority.
According to StatCounter, Google's share was 89.34% in October 2024, 89.99% in November, and 89.73% in December. Although the platform remains the search market leader, this is the first time since 2015 that its share in search traffic has been less than 90% for three consecutive months.
Despite the popularity of artificial intelligence and tools such as ChatGPT, the reason for Google's decline in share is more to do with competitors' search engines than new technologies. Microsoft Bing ranks second in terms of traffic, accounting for 4% of all search traffic.
The share of the search engine Yahoo! also slightly increased, accounting for 1.29% of search queries in December, as well as Yandex, whose share reached 2.55%.