Samsung may change the branding of its flagship smartphones and abandon the Galaxy Ultra name. This is evidenced by numerous leaks collected by TechRadar.
According to an insider @Jukanlosreve, Samsung is "exploring the possibility of creating a new brand to separate the premium segment from the Galaxy brand." The insider cites Korean media reports.
Just in: According to reports from Korean media, Samsung is studying the possibility of creating a new brand to separate the premium segment from the Galaxy brand.
— Jukanlosreve (@Jukanlosreve) October 29, 2024
Previous rumors on this topic suggested that Samsung might resume the Note naming scheme. By the way, the last smartphone with this branding was released in 2020.
2026 may be an important year not only for Samsung's premium S-series models. According to insider @UniverseIce, Samsung Galaxy S26 may not be released at all. The company is considering discontinuing the basic model of the line, as it "will no longer be competitive" due to the development of Chinese brands.
When OPPO Find X8 is released, you will find that one of the characteristics of the new flagship in 2024 is that it is small and powerful. Chinese brands are much better at making small-sized mobile phones than Samsung and Apple. You will realize that Galaxy S25 is no longer…
— ICE UNIVERSE (@UniverseIce) October 1, 2024