Apple has returned to advertising in X after more than a year of break caused by Elon Musk's controversial statements. Users of the social network have already noticed ads for the company's services. This was reported by MacRumors.
At least two advertising posts are spreading from the official Apple account on X. One invites users to use Safari, "a browser that is actually private." In the second post, the company advertises the Severance series.
Despite the resumption of advertising, Apple's official X account remains empty, with no posts or replies.
.@Apple is back advertising on @X pic.twitter.com/04zCONm1yD
— AdTech Congratulating Itself (@AdtechBrags) February 9, 2025
Apple, like many other companies, stopped buying ads on X after Elon Musk became the new owner of the social network and began making many scandalous statements. The platform was accused of weakening moderation and spreading inappropriate content.
Despite the fact that Elon Musk told advertisers to go to hell, X has been suing various advertising agencies for a long time to get them to return ads to the platform. Among the companies that have returned with advertising on X are Disney, Amazon, IBM, Sony, and many others.