Microsoft is expanding its Xbox Research division and asking developers why they don't release their games on Xbox consoles. This was reported by TechRadar.
The company wants to listen to partners in the Xbox ecosystem to offer ideas that can help improve future development and porting tools.
"If you are making video games, we're interested in hearing from you. If you aren't on Xbox, we'd love to know why," said Dr. Deborah Hendersen, principal user researcher for Xbox. "And honestly, if you are using our competitor's products, you probably have a great perspective we could learn from!"
Hendersen explains that they will use similar methods as in player-focused research. Developers who join the program will be surveyed on the usability of certain tools and services.
US-based studios can already join the Xbox Research team. But Microsoft says that it is actively working to expand the recruitment in other countries.