Starting from 2025, Amazon Prime Video will increase the number of ads shown to its subscribers. According to Engadget, it is not yet known how much more ads users will see.
Prime Video vice president Kelly Day said that when ads were first added to the platform, the load was low so as not to scare users. The company realized that this was a controversial move, but the user acceptance was better than expected.
Day's statements are confirmed by MarketWatch, which writes that at the end of September, Amazon received $1.8 billion in revenue from advertising on Prime Video, which puts the platform above Netflix. Analysts believe that in 2025, this revenue could grow to $3.5-4 billion, and more advertising on the platform will only help.
In addition to this, Amazon is also preparing to launch a new type of interactive advertising that will allow viewers to immediately proceed to ordering a product directly from the streaming service.
Prime Videofirst started showing ads to subscribers in January 2024. At the same time, support for Dolby Vision HDR and Dolby Atmos surround sound was removed from the regular tariff.
Amazon Prime Video is home to many popular series, including Reacher, The Lord of the Rings: The Rings of Power, The Boys, which is about to be canceled after season 5, Fallout, which just crossed the 100 million viewers mark worldwide, and even the adaptation of the popular Yakuza game series.