The design studio LoveFrom, which Jony Ive founded after leaving Apple, is leading the development of a new product based on artificial intelligence.
The team includes two other specialists who also held important design positions at Apple. They are Tang Tan and Evans Hankey, who were among the creators of the original iPhone.
In total, the project currently involves a team of about 10 employees working in an office building in San Francisco.
It is noteworthy that rumors about Jony Ive and Sam Altman discussing the creation of a new AI product began to spread last fall. At that time, informed sources stated that it was about creating "new hardware for the era of artificial intelligence."
However, so far everything has been limited to rumors. Despite the fact that the information has now been confirmed, details about the development remain largely unknown.
Jony Ive became known as the chief designer of the iMac, MacBook, iPod, iPhone, and other Apple devices. He left the company in 2019.