Google is to introduce a new feature that will mark images created or edited by artificial intelligence. It should help users "better understand how a particular content was created and modified," TechRadar writes.
Google has joined the Content Provenance and Authenticity Coalition (C2PA), a group of major brands that are trying to combat the spread of misleading information on the Internet. Amazon, Adobe, and Microsoft are also members.
Google says it will use Content Credentials image metadata in its search options to add labels to images created or edited with artificial intelligence. This metadata contains information about the original image, as well as when, where, and how it was created.
However, the C2PA standard has been rejected by many AI developers, such as Black Forrest Labs, the company behind the Flux model that Grok uses to generate images.
The information about the use of AI will be located in the "About this image" section, which means that it will also be available to users through Google Lens and the Android Circle to Search feature.
