After the initial hype, Threads continues to lose users. In just a month after its launch, the number of active daily users of the Android platform decreased by 79%, writes Similarweb.
As of August 7, that number was down to 10.3 million. This is a significant decrease from July 7, when the number of daily active users of Threads on Android reached 49.3 million.
"The average amount of time daily active users spent with the app started out at about 14 minutes, worldwide, but was significantly higher in the US: nearly 21 minutes on July 7. By August 7, that was down to 3 minutes," added in SimilarWeb.
Recently, Mark Zuckerberg announced that the platform will soon get a web version and a search function. Earlier, Treads added a version of the Following feed. It really does allow you to see posts from only those accounts that you follow, and in chronological order.